Webcasts and webinars have become an increasingly popular way for marketing teams to drive leads and business growth externally, broadcast thought leadership events and present product launches to large audiences.
Implementing a collaborative and interactive tool like this for engaging customers and prospects should be obvious for a modern-day marketing team, but understanding what features to look for in the best software requires thorough evaluation of product features.
If you’re ready to start the hunt for the best webinar software, take a look at some of the features that will help you make the best choice for your marketing team:
Ease of use: Setting up your webinar shouldn’t feel like rocket science. Truly DIY webcasting software, like PGi’s iMeetLive®, has easy-to-use features that let you schedule, manage and present audio and video webcasts within minutes.
Cloud hosting: Traditional webinar systems have been complicated with additional components to manage, purchase or install to get an event started. Consider webcasting software that integrates with your existing hardware, making it easy for you to host and participate in a webinar event from their computer or mobile device.
Engaging experience: A critical aspect of webinars is the ability to engage with your audience. Your webinar software should include interactive features like Q&A, streaming video, polling, surveys and social media.
Brand yourself: Make sure you’re able to create and customize branded emails, registration landing pages, graphics and webcasting players to put the spotlight on your brand before, during and after your event.
Data driven: When considering a webinar tool, look for a robust data collection feature that will give you instant online access to track attendance, survey and Q&A results All of these real-time ROI metrics should be available through any web browser.
Versatile recording: A final feature to consider is on-demand recording and replay. Your new webcasting software should allow you to utilize versatile recording and editing features to create and post on-demand videos that can be accessed through a single URL, an especially helpful tool when following up with your audience post-event.
If you’re ready to take your webinars to the next level with features like these, sign up for a free trial of PGi’s iMeetLive now.
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